The trends driving the US spirits market

The spirits category in the US is in flux, with Tequila and mezcal on the rise, low-ABV drinks and hard seltzers coming to the fore, and the industry as a whole fighting to weather the Covid-19 storm. *This feature was originally published in the August 2020 issue of The Spirits Business As one of the biggest markets for spirits in the world, it comes as no surprise that producers pay a lot of attention to…

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Espolòn Tequila creator dies

Cirilo Oropeza, creator and master distiller of Campari Group-owned Espolòn Tequila, has died at the age of 80. Oropeza died on 5 October 2020 in his native Mexico, surrounded by family. With more than 50 years of industry experience, Espolòn was said to be the lifelong aspiration of Oropeza. Oropeza’s passion for spirits started in 1965 when he began his career at Ingenio Potrero Distillery in Veracruz, Mexico, managing sugar cane quality control for the…

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Campari sales drop 11.3% in H1

Aperol owner Campari Group saw organic sales fall by 11.3% in the first half of 2020 due to on-trade restrictions in markets across the world as a result of the pandemic. Total group sales reached €767.2 million (US$900m) during the first six months of 2020, down from €848.2m (US$995m) year-on-year, as a result of the impact of the Covid-19 crisis on the Italian firm. In May, the group reported a 5.3% fall in sales in…

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Campari’s office move to Netherlands in limbo

Italy’s Campari Group said it was “not possible to predict” if its registered office will move to the Netherlands as planned. On 18 March, Campari Group confirmed its “strong commitment” to transfer its registered office from Italy to the Netherlands despite the difficult macroeconomic environment due to the Covid-19 pandemic. Aperol maker Campari Group decided to act in order to “neutralise the potential negative impact” that could come from shareholders withdrawing their support of the…

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Forty Creek unveils botanical-infused Canadian whisky

Campari Group-owned Forty Creek has created the “world’s first” botanical-infused Canadian whisky, described as a “full-flavoured” gin substitute. Described as a “category-defying innovation”, The Forager Botanical Whisky was created to “reflect the natural elements of Canada’s untamed wilderness”. “With the launch of The Forager, Forty Creek is excited to once again demonstrate its commitment to innovation in the Canadian whisky category,” said Chris Staresinic, vice president of marketing, Campari Group Canada. “Innovation and sustainability are…

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