Cran-Raspberry Negroni

(makes 4 servings)8 oz. Ocean Spray Cran-Raspberry Cranberry Raspberry Juice Drink4 oz. Gin2 oz. Campari2 oz. Aperol2 oz. Sweet vermouth2 oz. Dry vermouth In a cocktail shaker, combine juice and liquors; add ice cubes and shake. Strain into ice-filled rocks glasses; garnish with fresh cranberries and orange twists. Chef Will Gilson from Ocean Spray’s Cranberry Chef Collective created this recipe. The post Cran-Raspberry Negroni first appeared on Cheers. Go to Source Author: Melissa Dowling {authorlink}

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Campari UK to distribute Ancho Reyes and Montelobos

The UK arm of Campari Group has taken on the distribution of Ancho Reyes liqueur and Montelobos mezcal. The distribution agreement means Campari UK will distribute all SKUs of both brands currently available in the UK market: Ancho Reyes Original, Ancho Reyes Verde, Montelobos Espadin, Ensamble, Tobala and Pechuga. Ancho Reyes is a Mexican chilli liqueur that is made from a family recipe that dates back to the 1920s. The liqueur is made with handpicked…

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Top 10 spirits marketing moves in October 2020

Last month’s most notable marketing campaigns included a video tour of the Hendrick’s Gin Palace, a Day of the Dead-themed initiative from Patrón and Italicus’ city-inspired cocktail competition. Last month, drinks brands unveiled their latest initiatives to tap into eery occasions such as Halloween and the Day of the Dead. Patrón Tequila marked the Mexican festival with a limited edition bottle design and themed cocktails, while Scotch whisky Smokehead created a series of window displays…

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Campari Q3 gains not enough to offset Covid impact

Aperol owner Campari Group saw sales drop 2.8% during the first nine months of 2020, despite double-digit growth in its third quarter. Reported sales for the nine months to 30 September 2020 were valued at €1.28 billion (US$1.52bn), down from €1.30bn (US$1.54bn) in 2019 as a result of the “active and challenging” nature of the Covid-19 pandemic. After organic sales fell by 11.3% in the first half of 2020 due to on-trade restrictions enforced as…

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Campari sales drop 11.3% in H1

Aperol owner Campari Group saw organic sales fall by 11.3% in the first half of 2020 due to on-trade restrictions in markets across the world as a result of the pandemic. Total group sales reached €767.2 million (US$900m) during the first six months of 2020, down from €848.2m (US$995m) year-on-year, as a result of the impact of the Covid-19 crisis on the Italian firm. In May, the group reported a 5.3% fall in sales in…

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