Creating Dynamic Drink Menus

It’s not enough these days for bars and restaurants to list a few drink options on a laminated menu and call it a day. Just as guests today now look for cocktails that are creative, flavorful and interesting, expectations for drink menus are higher as well. For one thing, customers want to know more about what they’re drinking, from what the base spirit is and where it’s from to the inclusion of rare or unique…

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