SB’s most read stories of 2019

Cannabis, celebrity endorsements and Game of Thrones-themed whiskies were among the most attention-grabbing stories in the spirits sector last year. Here, we count down our most read online stories of 2019. While the biggest stories in the spirits sector featured punitive tariffs, distillery investments and strike action, it was new and innovative product launches that dominated our list of most read stories online last year. Among some of the articles that missed out on a…

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Canopy Growth begins production of ‘distilled cannabis’ drinks

Canada’s Canopy Growth Corporation has begun production of cannabis-based drinks this week following the opening of a new facility. Canopy Growth – which has received billions of dollars in investment from beer, wine and spirits group Constellation Brands – received a licence to open a 150,000 sq ft beverage facility located at its headquarters in Smiths Falls, Ontario. The group will begin production of cannabis-infused beverages immediately using its patented ‘distilled cannabis’ process. It will initially…

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Patrón’s Applbaum joins ‘wellness’ cannabis group

Lee Applbaum, the former chief marketing officer for Patrón and Grey Goose, has joined global cannabis firm Surterra Wellness. Applbaum left his role with the Bacardi-owned brands at the end of last month (August). He has taken up the role of CMO (chief marketing officer) for Surterra Wellness, which is said to be one of the fastest-growing ‘wellness’ companies in the US, and will work within its leadership team to “build iconic cannabis brands” that…

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Deliveroo to offer CBD drinks on demand

Cannabis-based drinks creator Botanic Lab is offering “CBD on demand” through the launch of a “first-of-its-kind” partnership with Deliveroo. From today (4 September), on-demand drinks delivery service Deliveroo will offer Botanic Lab’s CBD soft drink, Dutch Courage, via the new ‘Dispensary’ platform. The drink contains 5mg of “full-spectrum” cannabidiol (CBD) per 250ml serving. CBD is the non-psychoactive component found in cannabis. In addition to hemp CBD extract, Dutch Courage contains sour cherry and hibiscus botanicals,…

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Alcohol sector has ‘valid reason to be concerned’ about cannabis legalisation

The alcohol industry “may need creative strategies to avoid market decline” if recreational cannabis use is legalised across the US, according to new research. New research in the Informs journal Marketing Science claims that the alcohol industry could be impacted when the substance is legalised. The study reveals diverging trends for alcohol and tobacco. According to the report, the “recent wave of recreational cannabis legalisation across the US could generate US$22 billion in sales per year”. The…

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