Patrón’s Applbaum joins ‘wellness’ cannabis group

Lee Applbaum, the former chief marketing officer for Patrón and Grey Goose, has joined global cannabis firm Surterra Wellness. Applbaum left his role with the Bacardi-owned brands at the end of last month (August). He has taken up the role of CMO (chief marketing officer) for Surterra Wellness, which is said to be one of the fastest-growing ‘wellness’ companies in the US, and will work within its leadership team to “build iconic cannabis brands” that…

Continue Reading →

Deliveroo to offer CBD drinks on demand

Cannabis-based drinks creator Botanic Lab is offering “CBD on demand” through the launch of a “first-of-its-kind” partnership with Deliveroo. From today (4 September), on-demand drinks delivery service Deliveroo will offer Botanic Lab’s CBD soft drink, Dutch Courage, via the new ‘Dispensary’ platform. The drink contains 5mg of “full-spectrum” cannabidiol (CBD) per 250ml serving. CBD is the non-psychoactive component found in cannabis. In addition to hemp CBD extract, Dutch Courage contains sour cherry and hibiscus botanicals,…

Continue Reading →

Alcohol sector has ‘valid reason to be concerned’ about cannabis legalisation

The alcohol industry “may need creative strategies to avoid market decline” if recreational cannabis use is legalised across the US, according to new research. New research in the Informs journal Marketing Science claims that the alcohol industry could be impacted when the substance is legalised. The study reveals diverging trends for alcohol and tobacco. According to the report, the “recent wave of recreational cannabis legalisation across the US could generate US$22 billion in sales per year”. The…

Continue Reading →

Oto creates alcohol-free CBD cocktail bitters

UK-based cannabidiol (CBD) specialist Oto has launched “Europe’s first” CBD cocktail bitters, which costs £98 (US$125) for a 100ml bottle. A single measure of the bitters delivers an effective daily serving of 50mg of CBD, which is a non-psychoactive extract from the hemp plant. CBD is renowned for its stress and anxiety relieving properties. Oto’s CBD Bitters are alcohol-free and were developed by a team of industry experts, including food scientist Dr Ketan Joshi, former…

Continue Reading →

‘Severe’ alcohol abuse growing in Ireland

Alcohol remains the “main problem drug” in Ireland with growing numbers of people developing a “severe” alcohol problem by the time they seek treatment, a new report has shown. Research from the Health Research Board (HRB) showed 55,675 cases were treated for alcohol harm in Ireland between 2011 and 2017. In 2017, a total of 7,350 cases of problem alcohol were treated in the country, a drop from 7,643 in the previous year. This number…

Continue Reading →