Pernod Ricard invests in Ojo de Tigre mezcal

French firm Pernod Ricard has invested in super-premium mezcal Ojo de Tigre as it seeks to expand its presence in the fast-growing category. Pernod Ricard did not confirm whether the partnership included the purchase of a minority or majority stake in the brand. The deal with Ojo de Tigre strengthens Pernod Ricard’s position in the mezcal sector and the brand’s home market of Mexico. Pernod Ricard first moved into mezcal in 2017 when it acquired…

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