Can alternative agave spirits go mainstream?

Tequila and mezcal are some of the hottest spirits around right now. But SB finds out if the likes of sotol, raicilla, bacanora and avila could follow in their wake and become equally appealing to drinkers. *This feature was originally published in the July 2020 issue of The Spirits Business. It has taken a lot of work to change people’s perception of Tequila from its shot‐slamming, party persona. Brands have done a stellar job of…

Continue Reading →

Tequila and mezcal brands to watch in 2019

Acquisitions, the agave shortage and a raft of new lines thrust Tequila and mezcal into the spotlight last year. We predict the brands to keep an eye on in 2019. Enthusiasm for Mexico’s hottest spirits shows no signs of abating. Combined, Tequila and mezcal’s growth is impressive, with volumes rising by 5.1% in 2017 to 33.6 million cases, according to Euromonitor. This is forecast to continue into 2018, with sales set to increase by 4.5%…

Continue Reading →

5 ways to celebrate National Tequila Day at home

It’s another fake holiday, and this time we’re celebrating everyone’s favorite succulent… agave. That’s right, it’s the paradoxical National Tequila Day. The day when the United States celebrates the national spirit of Mexico. Semantics aside, […] The post 5 ways to celebrate National Tequila Day at home appeared first on Boozist. Go to Source Author: Colin Joliat

Continue Reading →