Brown-Forman FY sales hit by Covid-19

Jack Daniel’s producer Brown-Forman reported a 1% net sales increase for its 2020 fiscal year, however the Covid-19 pandemic “negatively affected” the company’s major markets. Reported net sales for the year ending 30 April 2020 reached US$3.4 billion, while reported operating income dipped 5% to US$1.1bn. During the previous fiscal year, the group was impacted by tariff pressures.  For the fourth quarter, the firm’s net sales fell by 5% to US$709 million. In March 2020,…

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Top 10 spirits marketing campaigns in December 2018

Last month in marketing: Ryan Reynolds poked fun at the origins of his Aviation Gin brand in a new video, Skyy vodka continued its celebration of diversity and Bacardi rum hired Black Panther star Michael B Jordan to co-direct a new film. A celeb-filled month for marketing initiatives saw rapper Lil Wayne star in a new online video series for Bumbu Rum, while singer and activist Amara La Negra recounted her “inspiring version of the…

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