Chase Distillery: a brand history

Having started a game-changing company with his Tyrrells crisps brand, William Chase then launched a vodka business, again with potatoes at its heart. Now Chase Distillery is aiming to become the cream of the crop. *This feature was originally published in the July 2019 issue of The Spirits Business The humble spud had never looked so posh as the day William Chase distilled it into a £38 (US$35) vodka on his potato farm in Herefordshire.…

Continue Reading →

Vodka’s move towards greater transparency

New regulations about spirits labelling have shone a light on the level of transparency in vodka. The Spirits Business speaks to producers and industry insiders about how the sector can move forward. *This feature was originally published in the June 2019 issue of The Spirits Business Last month the EU published its rules on the ‘definition, description, presentation and labelling of spirit drinks’ under the sexy title Regulation (EU) 2019/787. These replaced the old rules…

Continue Reading →

Vodka brands on taking an alternative approach to flavour

The days of sickly-sweet flavoured vodka are behind us. Now, brands are looking to impart flavour with ‘real’ ingredients – and taking inspiration from the resurgent gin category. *This feature was originally published in the April 2019 issue of The Spirits Business “A lot of brands have disappeared, and quite rightly because the majority were shit,” says Moorland Spirits Company co­-founder Nick Strangeway, pulling no punches while sharing his views on vodka’s infamous flavour boom…

Continue Reading →

Chase Distillery to host Rock the Farm festival in June

Single estate distillery Chase is gearing up to host its Rock the Farm festival and the Chase Cup global cocktail competition next month. On 3-4 June, Chase Distillery will welcome 1,000 industry guests to the summer event at its family-run Herefordshire farm, where its single estate spirits are made. Guests will enjoy a line-up of live music as well as an on-site street food village and cocktail bars hosted by Chase and industry friends. Distillery…

Continue Reading →