Vodka category poised for resurgence

While gin rides high, vodka sales continue to slide. But is the erstwhile frontrunner staging a comeback? The Spirits Business investigates. *This feature was originally published in the April 2020 issue of The Spirits Business Audible gasps could be heard when news broke that Tito’s Handmade Vodka leapt over Diageo’s powerhouse brand, Smirnoff, and took the title of best‐selling spirit in the US in 2019. It was the first time in more than a decade…

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Chase donates 30,000 bottles of hand sanitiser

English spirits producer Chase Distillery has become the latest distiller to make alcohol for hand sanitiser and has already donated 30,000 bottles to key workers in its local area. In a joint venture with the distiller’s sister brand, apple cider vinegar producer Willy’s, Chase has so far donated 30,000 units of World Health Organization-approved hand sanitiser in the Herefordshire and Worcestershire area. The brand’s sanitiser is also available to purchase online for trade customers through…

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Top 10 marketing moves in May 2019

Last month’s top marketing moves included the global roll-out of the 2019 Malibu Games, Chase Distillery’s first advertising campaign and a podcast series that tells the history of Irish whiskey. In our latest marketing round-up, we take in VK’s new summer campaign featuring Love Island stars Alex and Olivia Bowe, while Rooster Rojo Tequila had a starring role in action film Avengement. Bacardi-owned Martini brought back its Ciclismo series and Douglas Laing launched a new…

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