The trends shaping the vodka category

Authenticity, provenance and natural ingredients are pushing vodka back into the spotlight. And the big players are responding to changing consumer tastes with flavour innovations and lower-ABV offerings. *This feature was originally published in the April 2020 issue of The Spirits Business Once upon a time, vodka was all about smoothness and neutrality, dressed in a gorgeous bottle. Then came the wacky flavours, swiftly followed by their widespread withdrawal. And while gin took the limelight,…

Continue Reading →

Vodka category poised for resurgence

While gin rides high, vodka sales continue to slide. But is the erstwhile frontrunner staging a comeback? The Spirits Business investigates. *This feature was originally published in the April 2020 issue of The Spirits Business Audible gasps could be heard when news broke that Tito’s Handmade Vodka leapt over Diageo’s powerhouse brand, Smirnoff, and took the title of best‐selling spirit in the US in 2019. It was the first time in more than a decade…

Continue Reading →

Diageo eyes ‘real growth opportunity’ in no-ABV sector

After taking a controlling stake in non-alcoholic ‘spirit’ brand Seedlip, Diageo said it sees a “real growth opportunity” for the group and will continue investing in the alcohol-free category.  UK drinks giant Diageo increased its shareholding in booze-free Seedlip to a majority stake in August 2019. At the time, the group said it “will be a global drinks giant of the future”. The acquisition marked Diageo’s entry into the non-alcoholic ‘spirits’ category. The Johnnie Walker maker…

Continue Reading →

Cîroc creates limited edition Fiorucci bottle design

French vodka brand Cîroc has launched a limited edition bottle for its new White Grape expression featuring the design of Italian fashion label Fiorucci. The limited edition design features a range of colourful Fiorucci logos from the brand’s archive of original artwork. Personalisation design specialist INKD worked with Cîroc to create the bottle. Bottles of Cîroc Vodka x Fiorucci are customisable, allowing shoppers to add their name or print a message onto the glass. The…

Continue Reading →

Cîroc adds limited edition White Grape flavour to range

French vodka brand Cîroc has launched a limited edition variant flavoured with white grapes. Released for the festive season, Cîroc White Grape is distilled five times before being infused with a blend of “ripe white grapes” and “other natural flavours”. The vodka is said to have a “delicate floral” flavour with “hints of crisp citrus and lush honeydew”. Brand owner Diageo recommends the spirit is mixed with crème de cassis and Champagne to create a…

Continue Reading →