Tonic and mixer brands on tackling the US

The rise in popularity of gin has led to a revolution in mixers, with flavoured variants coming to the fore. But can tonic producers convert their esteem in the UK and Europe to success in the US? *This feature was originally published in the November 2019 issue of The Spirits Business Hard as it is to believe, there was once a mere handful of gin brands out there, with effectively just Schweppes and Britvic tonic…

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Top 10 spirits launches in May 2019

The “world’s first” whisky made using artificial intelligence, a low-abv ‘spirit drink’ and the first line extension from Sailor Jerry rum were namechecked in our pick of top spirits launched in May. Last month saw a number of drinks producers move into new categories including Swedish cider maker Kopparberg with its new fruit-flavoured gins, and tonic producer Fever-Tree’s debut in the ready-to-drink market. Meanwhile, soft drinks giant The Coca-Cola Company also debuted its own range…

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