Hennessy XO celebrates 150 years with £15,000 decanter

Cognac house Hennessy has partnered with architect Frank Gehry to create 150 limited edition XO decanters, priced at £15,000 (US$19,130), to mark the expression’s 150th anniversary. To celebrate the milestone anniversary, Hennessy asked Gehry to use his signature sculptural style to reimagine the XO bottle. The finished product brings together gold and glass to depict Hennessy’s legacy, and is called ‘Masterpiece’. In addition to this, Hennessy has also created a wider release of limited edition…

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Cognac’s quest to communicate provenance

The producers of Cognac are happy to stress the provenance of their blends and single vintages as a way of attracting discerning consumers. But are they effectively getting their message across to customers? The Spirits Business investigates. *This feature was originally published in the May 2020 issue of The Spirits Business Where a product comes from and how it is made is arguably more important today than ever before. In theory, Cognac is perfectly placed…

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Cyril Camus: Cognac category needs flexible rules

As head of the largest independent family-run Cognac house, Cyril Camus is paving the way for the next generation. He tells The Spirits Business about the brand’s global success, but also his frustrations with the lack of evolution in the category’s regulations. *This feature was originally published in the May 2020 issue of The Spirits Business “Around seven or eight years old, I remember seeing the vineyards and picking grapes – harvesting is a very…

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LVMH sales plummet in H1 due to Covid-19

The wine and spirits arm of LVMH saw profits plunge during the first half of 2020 due to the economic challenges brought on by the Covid-19 pandemic. Wine and spirits sales fell by 23% on an organic basis during the first half of 2020. Sales fell to €1,985 million (US$2,328m), down from €2,486m (US$2,916m) during the same period last year. Profit from recurring operations fell 29% during the six-month period to €551m (US$646m), down from…

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Frapin unveils interactive museum

Cognac brand Frapin has created an interactive museum to give consumers the chance to explore the history of the house. Frapin is offering a choice of two tours: the Discovery Tour and the VIP Tour. The Discovery Tour will allow visitors to discover the history of the house and its vineyard, and learn about the distillation method used to create Frapin Cognac. Furthermore, the tour will give consumers the opportunity to delve into the ‘half-lit’…

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