David Baker: Cognac sector must uphold rules

From music and wine to fine French spirits, David Baker has had quite the journey building his Hermitage Cognacs brand. He tells us why interest in Cognac is on the rise, and why the category should stay true to its rules and regulations. *This feature was originally published in the October 2020 issue of The Spirits Business How many times this year have you uttered the phrase ‘who could have predicted 2020 would be like…

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BNIA: US tariffs will ‘destroy’ Armagnac industry

The Bureau National Interprofessionnel de l’Armagnac (BNIA) has slammed the introduction of a 25% tariff on Armagnac in the US, arguing the move will ‘destroy’ the industry. The US will impose a 25% tariff on additional European goods, including Cognac and brandy from France and Germany, from 12 January. The tariffs are being added as part of a long-running dispute between the EU and the US regarding plane manufacturers Airbus and Boeing. The BNIA trade…

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Cognac and brandy brands to watch in 2021

While the Cognac and brandy sector was hit by the pandemic, the rise of digital could be key to its recovery in the years ahead. We present the brands worth keeping an eye on in the next 12 months. After five consecutive years of growth that saw 14 million nine‐litre cases of Cognac sold in 2019, the category is expected to decline in 2020 due to the impact of the pandemic. According to figures from…

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Martell recruits global artists for gift collection

Pernod Ricard-owned Martell Cognac has partnered with three creatives from around the world to develop a trio of limited edition products. Martell collaborated with American rapper Quavo, Chinese fashion designer Angel Chen and French artist Pierre Marie to create the gifting collection, which is available to purchase now. The collection includes limited edition bottlings of Martell Blue Swift, Martell Noblige and Martell Cordon Bleu, which were each selected by the creatives as they aligned with…

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Delamain and 67 Pall Mall create Cognac

London-based members’ club 67 Pall Mall has partnered with Cognac producer Delamain on an exclusive bottling. The 67 Edition was blended by Delamain cellar master Dominique Touteau and selected by the club’s founder and CEO, Grant Ashton. Old Grande Champagne Cognacs were blended with a 1967 vintage from 67 Pall Mall, which was ‘deeply rich, round and complex in flavour’. Touteau said: “I immensely enjoyed the journey of marrying the 1967 with the elegance and…

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