The week in pictures

Nora Fraser, who was born at the Linkwood Distillery in 1939, was welcomed back to the Scotch whisky distillery to mark her 80th birthday. Fraser celebrated her milestone birthday on 4 September with a tour of the Diageo-owned site, where she recalled memories from her life growing up next to a working distillery. The daughter of Henry Arthur Stephen and his wife Elizabeth, Fraser said she remembered being told to stay indoors whilst casks were…

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The week in pictures

Bacardi headed to Colorado this week for this year’s Seven Peaks Music Festival, where the brand helped festivalgoers relax and “enjoy a taste of the Caribbean”. Bacardi opened its Bacardi Bay activation, which brought comfortable seating, charging stations, “heartland-inspired Instagramable moments” and cocktails to the country music festival. At the Bacardi Bay, drinkers could enjoy the Peaks Punch, made with Bacardi Lime, watermelon liqueur and lime juice; and the Lemon Squeeze, which combined Bacardi Superior…

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The World Whisky Masters 2019 results

Away from the traditional whisk(e)y heartlands, producers are using a sense of freedom and flexibility to make a host of intriguing expressions. The Spirits Business reports from a World Whisky Masters that offered plenty of diversity. There’s a wonderful sense of freedom that trickles through whiskies that hail from outside of traditional regions such as Scotland, Ireland and the US. The rules tend to be a little more flexible and styles are less regimented, meaning…

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The week in pictures

During this year’s London Pride, Diageo-owned Smirnoff partnered with the Village Angels nightlife street safety agency. With funding from Smirnoff, Village Angels and the Soho Angels are able to provide volunteer teams to offer help and support to Soho and its LGBTQ+ community. The teams will also be out and about at other Pride events in the UK, including  Brighton Pride (3 August), Leeds Pride (4 August) and Manchester Pride (24 August). Smirnoff and the…

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The week in pictures

Campari-owned Skyy vodka has kicked off its partnership with the New York and Los Angeles Pride marches. As the official vodka of the LGBT+ festivals, Skyy will host activations at each march and throughout Pride month. In honour of the 50th anniversary of the Stonewall riots, the vodka brand has partnered with a host of performers in New York to pay tribute to the people and history that have shaped LGBTQ+ culture today.

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