Macallan celebrates Concept series with Dubai activation

Edrington Global Travel Retail has partnered with Dubai Duty Free to launch an activation to celebrate its new Concept series of whiskies. The activation has been created to mark the launch of The Macallan Concept Number 1 – the first release in a new limited edition series that celebrates “the world’s visionaries and those who dare to be different”. Concept No. 1 has been matured first in Sherry-seasoned oak casks and then for an equal time…

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