Tito’s overtakes Smirnoff as top-selling spirit in US

Texas-based Tito’s Handmade Vodka became the best-selling spirit in the US in 2019, knocking Smirnoff off the top spot for the first time in more than a decade. Preliminary figures from the IWSR US Beverage Alcohol Review (US BAR) database showed Diageo’s Smirnoff vodka was no longer the top-selling spirit in the US, with the top spot now occupied by Tito’s Handmade Vodka. Tito’s grew by more than 20% in volume in 2019. Vodka remains…

Continue Reading →

Global alcohol consumption declines 1.6% in 2018

Drinkers across the globe consumed a total of 27.6 billion nine-litre cases of alcohol last year – a decline of 1.6%, according to IWSR Drinks Market Analysis. The new data forecasts that total alcohol consumption will gradually increase over the next five years to 28.5bn in 2023. Looking at retail value, the global market for alcohol last year was just over US$1 trillion. The IWSR expects this number to increase by 7% by 2023 as…

Continue Reading →