Aisha Tyler’s RTD cocktails see sales soar 596%

Bottled cocktail brand Courage and Stone, which was launched by actor Aisha Tyler, has seen its sales increase by 596% over the last two months. Tyler, known for starring in Friends and Criminal Minds, launched the ready-to-drink (RTD) company in early 2020 with two variants: Classic Old Fashioned and Classic Manhattan. Over the last two months, sales grew by 596%, mainly through direct-to-consumer sales from the brand’s website. To bring the product to market, Tyler…

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