Why An Economic Downturn Is No Time To Cut Marketing

When was the last time you relied on your gut instinct, or intuition, to guide you or make a decision? When this sixth sense kicks in it creates a primal, immediate response and understanding. There’s no need to think something over or solicit another opinion—you just know, right? Psychologists describe it as rapid cognition or condensed reasoning that takes advantage of the brain’s built-in shortcuts. The ultimate purpose of your gut instinct is to protect…

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5 Tips to Protect Against Cyber Threats

With many restaurants across the U.S. shifting to a delivery- or pickup-only business model to survive during the COVID-19 pandemic, there’s been a heavy reliance on online orders and digital payments. As a result, more restaurants now store or use detailed private customer data, making the risk of data theft a major concern. Every restaurant accepting online orders must protect its customers with a robust cybersecurity program. Here are the top five things you can…

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Can Craft Beer Survive COVID-19?

The craft beer industry was growing steadily before COVID-19. Thanks to the rise of taprooms—allowing breweries of all sizes to generate consistent revenue—the category had found more room to expand. For many of these businesses, distribution mattered less than the customers who walked into breweries and bought pints. What a difference a few months makes. The on-premise industry has shut down under the threat of the novel coronavirus. Suddenly the financial lifeblood of many breweries—their taprooms—has morphed into…

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Legal Protections For Debts Caused By The COVID-19 Impact

In addition to the obvious health concerns and risks of COVID-19, the pandemic has severely impacted individuals and businesses from an economic standpoint—particularly the restaurant industry. As states ordered restaurants and bars to close up shop to prevent further outbreak, on-premise operators were left with limited or no income. These restrictions have left many entities wondering how they are going to pay mortgages, lines of credit, business loans, rent and other obligations for an extended…

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