Can Craft Beer Survive COVID-19?

The craft beer industry was growing steadily before COVID-19. Thanks to the rise of taprooms—allowing breweries of all sizes to generate consistent revenue—the category had found more room to expand. For many of these businesses, distribution mattered less than the customers who walked into breweries and bought pints. What a difference a few months makes. The on-premise industry has shut down under the threat of the novel coronavirus. Suddenly the financial lifeblood of many breweries—their taprooms—has morphed into…

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