Craft Gin Club doubles subscribers in 18 months

Subscription service the Craft Gin Club reached the milestone of 100,000 members this month, boosted by the move to at-home drinking. Launched in 2015 by Jon Hulme and John Burke, the Craft Gin Club is the UK’s largest gin subscription service. In 2016, the founders secured an investment of £75,000 (US$98,500) on BBC television series Dragons’ Den. The UK-based club’s membership grew 66% in the last year to more than 100,000 gin drinkers. Hulme, co-founder and managing…

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Craft Gin Club nears 75% of £2m fundraising target

Subscription service the Craft Gin Club has raised almost 75% of its £2 million (US$2.6m) crowdfunding target, which will enable the business to achieve its expansion plans. The UK-based business launched its inaugural Gin Bond fundraising platform on 31 October 2019, which will close on 13 December. To date, the investment drive has raised nearly £1.5m (US$1.97m) – 73% of its goal. Proceeds from the Gin Bond will enable the Craft Gin Club to improve…

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Cambridge Distillery debuts tonic water

UK-based Cambridge Distillery has unveiled a tonic water made with locally grown lemon verbena. The new Cambridge Tonic is available as part of a partnership with subscription service the Craft Gin Club. The addition of lemon verbena is said to provide the tonic water with a “crisp, zesty profile needed to balance the bitter quinine, reducing the need for additional sugar or artificial sweeteners”. William Lowe, Cambridge Distillery’s founder and master distiller, said: “Cambridge Tonic…

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Survey: 80% of UK drinkers claim to make world’s best G&T

More than 80% of gin lovers in the UK believe they make the world’s best G&T while 75% believe their skills are superior to local bartenders. The Gin Report 2018 by UK-based subscription service Craft Gin Club is the result of research from a survey given to 600,000 members of its club. According to the report, 2018 saw the “spirit of experimentation shift from the makers and mixologists to amateur mixologists at home” as gin…

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