Brands must find more articulate definition than ‘craft’

Using the term ‘craft’ is “inarticulate and lazy”, and spirits producers should find better ways of communicating what their brands are about, the founder of East London Liquor Company (ELLC) has said. Speaking to The Spirits Business last month, Alex Wolpert, founder of ELLC, said the distillery does not consider itself to be a ‘craft’ producer, although many might place the firm under the ‘craft spirits’ umbrella. “We’ve always prided ourselves in debunking that ‘craft’…

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US distillers gain support for permanent tax cuts

Congressional support for legislation that gives a federal tax cut for craft brewers and distillers in the US has received a “record” number of co-sponsors. A total of 315 co-sponsors of the US House of Representatives and 73 in the US Senate have pledged their support for the Craft Beverage Modernization and Tax Reform Act. The support comes following a ‘day of action’, which resulted in more than 10,000 engagements from more than 3,000 individuals…

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US trade body creates Craft Advisory Council

The Distilled Spirits Council has formed the Craft Advisory Council, which will address policy issues impacting ‘craft’ distillers. The new council will also “enhance the member experience for its craft members” and guide the trade body’s programming and benefits for ‘craft’ distillers. “Discus [Distilled Spirits Council] is fully committed to understanding and advancing the issues important to our craft distiller members,” said Chris Swonger, president and CEO of Distilled Spirits Council and Responsibility.org. “This new…

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‘Craft’ spirits help slow Britain’s bar closures rate

The rate of drinks-led pub and bar closures in Britain has “substantially slowed” over the last 12 months due to the popularity of ‘craft’ spirits and cocktails, according to new research. The latest Market Growth Monitor report from data and research consultancy CGA and global consulting firm Alix Partners revealed that drinks-led pubs – venues that generate the majority of sales from drinks – and bar closures averaged 3.6 a day in the last five…

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Sipsmith: a brand history

As London’s pioneering boutique gin distiller, Sipsmith helped spark the craft spirits revolution in the UK. *This feature was originally published in the August 2018 issue of The Spirits Business In the early 19th century, portable stills were the bane of HM Customs and Excise in its battle against illicit distillation. Excisemen would raid a Highland bothy after a tip­off, only to find the bootleggers had bolted on horseback, dragging their pot still behind them.…

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