Haig Club becomes ‘official whisky’ of Inter Miami

Single grain Scotch brand Haig Club has signed a sponsorship deal to become the ‘official whisky’ of David Beckham-backed football team Inter Miami CF. The former football star is also one of the founding partners of single grain Scotch brand Haig Club, which is made at Diageo’s Cameronbridge Distillery. The sponsorship agreement follows the launch of line extension Haig Club Clubman in Miami. “I’m so excited that Haig Club is launching in Miami,” Beckham said…

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Top 10 spirits marketing moves in November 2019

Last month’s top marketing moves saw David Beckham star in a series of documentary-style adverts for Haig Club whisky, while vodka brands Grey Goose and Smirnoff unveiled festive campaigns. Brands got into the festive spirit with a series of marketing campaigns including mixer producer Franklin & Sons, which handed out gold stars to UK drinkers and Smirnoff, which partnered with actress Laverne Cox on a short Christmassy film. Diageo continued its anti-drink-driving efforts with a…

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