Diageo Acquires Aviation Gin

A popular craft gin brand with a celebrity spokesperson is changing hands. Diageo announced today that it has reached agreement to acquire Aviation American Gin through the acquisition of Aviation Gin LLC and Davos Brands LLC.  Produced in Portland, OR, Aviation is an American gin with a botanical mix that targets a smoother, easier drinking flavor than typical London Dry gins. Aviation shifts juniper into the background for citrus and floral notes upfront, the company says. Aviation American…

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Diageo acquires Aviation American Gin

Drinks giant Diageo has agreed to buy Davos Brands, which co-owns Aviation American Gin with Hollywood actor Ryan Reynolds, in a deal worth up to US$610 million. The deal includes an initial payment of US$335m, with a potential second payment of US$275m dependant on performance over the next 10 years. Davos Brands is the majority shareholder of Aviation American Gin, which is also part-owned by Deadpool actor Reynolds. As part of the deal, Diageo will…

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