The week in pictures

American whiskey brand Bulleit Bourbon headed to this year’s Film Independent Spirit Awards in Santa Monica this week. The awards, now in its 35th year, recognised the best from across 2019’s independent film releases, and this year’s winners included Korean film Parasite, Uncut Gems star Adam Sandler and The Lighthouse actor Willem Dafoe. During the awards ceremony, Bulleit Bourbon hosted its 3D Printed Frontier Experience, which served up 3D-printed cocktails and showcased Bulleit Neon in…

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A drink with… Jo McKerchar, Diageo Archive

Diageo’s gin and malts archivist and historian, Jo McKerchar, on managing the world’s biggest spirits archive. *This feature was originally published in the October 2019 issue of The Spirits Business How did you start working in the industry? I’ve always loved history, so when I went to university that’s what I studied, but I didn’t know what I wanted to do. My professor suggested I work at the National Archives in Scotland for a year,…

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Seedlip and tonic RTD cans launch in UK

Non-alcoholic ‘spirit’ Seedlip has launched a trio of ready-to-drink (RTD) cans that combine the brand’s three variants with tonic water. Released at the beginning of the year, the Seedlip and tonic cans are said to offer a “convenient ready-to-drink option for alcohol-free choices”. The range consists of Seedlip Grove 42 with Lemongrass Tonic, Seedlip Spice 94 with Grapefruit Tonic, and Seedlip Garden 108 with Cucumber Tonic. The first variant is described as a “citrus blend…

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Diageo voices concern over tariff impact on smaller Scottish distillers

Johnnie Walker owner Diageo has warned the US tariffs on single malt Scotch will have a “serious” impact on smaller distillers in Scotland, and could cause thousands of job losses across the sector. In October 2019, the US slapped a 25% tariff on imports of single malt Scotch whisky to the US over an ongoing dispute regarding EU and US subsidies to Airbus and Boeing. Last week, Johnnie Walker owner Diageo released its financial results for…

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Top 10 spirits marketing moves in January 2020

A number of brands unveiled marketing activations during Dry January, including no- and low-ABV ‘spirits’ Seedlip and Atopia, while the winner of the Talisker Whisky Atlantic Challenge was revealed. The start of 2020 was a busy period for spirits brands with Diageo, William Grant & Sons and Zamora Company launching new marketing initiatives. With drinkers lowering their intake for Dry January, it was no surprise that health and wellbeing dominated activations and campaigns from spirits…

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