Diageo buys pre-mixed cocktail brand Tipplesworth

Smirnoff vodka maker Diageo has acquired pre-mixed cocktail specialist Tipplesworth and will seek to drive expansion of the brand’s draught system in the UK on-trade. Founded in 2013 by bartender Frankie Snobel, Tipplesworth’s range consists of pre-bottled cocktails that require the addition of spirits. The brand already partners with Diageo to offer its cocktails on draft in the UK on-trade using proprietary technology. Its Espresso Martini and Passion Fruit Martini are currently available on tap…

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Top 10 spirits marketing moves in November 2019

Last month’s top marketing moves saw David Beckham star in a series of documentary-style adverts for Haig Club whisky, while vodka brands Grey Goose and Smirnoff unveiled festive campaigns. Brands got into the festive spirit with a series of marketing campaigns including mixer producer Franklin & Sons, which handed out gold stars to UK drinkers and Smirnoff, which partnered with actress Laverne Cox on a short Christmassy film. Diageo continued its anti-drink-driving efforts with a…

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Diageo creates whisky selector using AI technology

Johnnie Walker owner Diageo has launched a digital experience that uses AI (artificial intelligence) technology to analyse consumers’ flavour preferences and match them with their ideal single malt whisky. Available via mobile or any internet-connected device, the What’s Your Whisky? digital experience asks users 11 questions to understand what flavours they like. Questions range from ‘how often do you eat bananas?’ to ‘how do you feel about chillies?’. The programme then uses AI technology and…

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Diageo reveals Join the Pact Christmas campaign

Johnnie Walker owner Diageo has created a Christmas campaign as part of its Join the Pact initiative to get 50 million pledges to never drive while under the influence of alcohol. In the Christmas campaign, Diageo North America encourages consumers to exercise their own right to make “life-saving” choices, such as promising to never drive after drinking alcohol. The initiative comprises a series of real-life scenarios, such as a celebration or day-to-day activities, and shows…

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Diageo and HBO launch Silicon Valley-inspired Tequila

Johnnie Walker owner Diageo has once again partnered with TV network HBO on the release of Tres Comas Tequila, which was “made” by Silicon Valley character Russ Hanneman. Tres Comas Tequila is said to be “the only Tequila acceptable for billionaires” and was “created” by Hanneman, a fictional character on American comedy series Silicon Valley. Hanneman is portrayed by Canadian actor Chris Diamantopoulos. “Tres Comas is literally the best Tequila on the market. I drink…

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