2020 Liquor Handbook Reveals Top Spirits Trends from Past Year

The distilled spirits industry saw its 22nd consecutive year of volume growth in 2019, ending the year up 2.4% to 238.7 million 9-liter cases, according to the Beverage Information Group’s 2020 Liquor Handbook. Innovation in new products and line extensions that resonate with consumers were key factors boosting the spirits in the past year. Brown spirits, especially straight whiskeys and bourbons, helped drive the growth. The straight American whiskey category increased 6.1% in 2019, reaching 24.9 million…

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