Sotheby’s largest online spirits sale raises £1.2 million

Auctioneer Sotheby’s reported sales of £1.2 million (US$1.6m) in its largest online spirits auction, which saw a bottle of The Macallan Fine and Rare 56 Years Old sell for £46,360 (US$60,885). Sotheyby’s opened bidding on its online Distilled auction in August. The sale comprised 267 lots and 44% of those sold achieved prices in excess of their high estimates. The auction included 90 lots of Scotch whisky from Speyside distiller Macallan, which sold for a…

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Bidding opens on Sotheby’s largest online spirits sale

Auctioneer Sotheby’s has launched its largest online spirits sale to date, comprising 267 lots with a combined pre-sale estimate of £850,000 (US$1.1m). Bidding will open on the Sotheby’s online Distilled sale today (26 August) at 2pm BST and run until 1 September. The sale includes 94 lots from Speyside distillery Macallan including bottlings in the Fine & Rare Collection, which features vintages spanning 1940 to 1976. Sotheby’s will also offer the Macallan Fine and Rare…

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Top 10 spirits marketing campaigns in July 2018

Skyy Vodka celebrated the “spirit of today’s bold, optimistic Americans”, Malibu launched ‘smart’ bottles as part of its Because Summer initiative, and Diageo unveiled a short film on Johnnie Walker’s heritage in our latest pick of top marketing campaigns Go to Source Author: Owen Bellwood

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