Campari brings US distribution in-house

Italian drinks firm Campari Group has taken over the distribution and marketing of its brands in the US after ending its deal with Palm Bay International. Effective immediately, Cinzano vermouth and Mondoro sparkling wine brands will be imported and marketed by the group’s US arm, Campari America. Cinzano’s full vermouth range and Mondoro sparkling wines have now joined Campari America’s portfolio of 50 brands. The Cinzano collection includes Bianco, Rosso and Extra Dry, as well…

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Brown-Forman CEO Lawson Whiting: UK route to market will ‘reaccelerate growth’

Lawson Whiting, CEO of Brown-Forman, said the launch of the group’s own distribution firm in the UK will “reaccelerate growth” in the market after sales declined due to a “short-term disruption”. Brown-Forman, the Kentucky-based owner of brands such as Woodford Reserve Bourbon and Herradura Tequila, released its third quarter and year-to-date sales last week. The UK – the group’s second largest market after the US – dropped by 7% during the first nine months of…

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Campari acquires French distributor for €60 million

Italian drinks firm Campari Group has completed the acquisition of Baron Philippe de Rothschild France Distribution (RFD) for €60 million (US$66m). Following the acquisition, the French distributor will be renamed Campari France Distribution. After initial talks for the sale began in November, a deal for the acquisition was signed in December 2020. When the acquisition was agreed, Campari Group CEO Bob Kunze-Concewitz said it would be a “key step forward into Campari Group’s long-term growth…

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Aviation Gin appoints Proof Drinks as UK distributor

Actor Ryan Reynolds has appointed Proof Drinks to distribute his Aviation Gin brand in the UK with immediate effect.  The deal will see Aviation Gin available to buy online and in store at more than 270 Asda outlets and 60 Waitrose stores. In November last year, Aviation Gin said it is seeking to expand its presence in the UK with a multi-million-pound investment. “The UK is a huge priority for us,” said Deadpool actor Reynolds,…

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Proximo Spirits names Nemiroff Ukrainian importer

Vodka maker Nemiroff has been appointed Ukrainian importer for the Proximo Spirits portfolio, which includes Jose Cuervo Tequila and Bushmills Irish whiskey. The deal, which came into effect on 1 January 2020, sees Nemiroff distribute Proximo brands including Kraken rum and Sexton Irish whiskey in Ukraine. Yuriy Sorochinskiy, Nemiroff CEO, said: “Being one of the leading world vodka brands, we are delighted to use the experience and expertise of our team in a new direction…

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