Constellation and SGWS expand US distribution deal

Southern Glazer’s Wine & Spirits will distribute approximately 70% of Constellation Brands’ portfolio in the US from April 2021. The expanded deal – terms of which have not been disclosed – is in line with Constellation’s vision to offer a ‘high-end’ wine and spirits portfolio with ‘exceptional’ consumer experiences. The agreement covers Constellation’s wine and spirits portfolio. “We are not only fully aligned with Constellation Brands’ strategy to accelerate growth in high-end wine and spirits…

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Beach Bum rum enters new markets

Beach Bum Beverages has released its namesake Mauritian rums in Latvia, Romania and the US, and will soon launch in Taiwan. The Beach Bum rum range comprises the 40% ABV Beach Bum Rum Gold and Beach Bum Rum Silver. The rums were developed by Scottish entrepreneur David Adamson, who visited Mauritius on a trip in 2016. He sought to create rums infused with the spirit and flavour of the island. Beach Bum Beverages will now…

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MGP partners with Standard Beverage

Third-party spirits producer MGP Ingredients has partnered with distributor Standard Beverage to support the growth of its brands in Kansas, US. Kansas-based Standard Beverage will represent the entire MGP portfolio, including Till American Wheat Vodka, George Remus Straight Bourbon Whiskey, Eight and Sand Blended Bourbon Whiskey and Green Hat Gin. “We’re proud to partner with Standard Beverage to create programmes that build brand awareness and business impact in our home state,” said Andrew Mansinne, vice…

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Campari UK to distribute Trois Rivières

From February, Campari UK will take over the distribution of agricole rum brand Trois Rivières. As of 1 February, Campari UK will distribute all SKUs currently available in the UK: Trois Rivières Blanc, Cuvée de l’Océan, Ambré, Cuvée du Moulin, VSOP Réserve Spéciale and Trois Rivières 12 Years Old. Campari Group acquired French firm Rhumantilles, owner of the Martinique-based Trois Rivières and Maison La Mauny agricole rum brands, in 2019. Brad Madigan, Campari UK managing…

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Molson Coors moves into spirits-based RTDs

Brewing firm Molson Coors has partnered with Casa Komos Beverage Group to distribute Tequila-based, ready-to-drink cocktail Superbird in the US. The agreement marks Molson Coors’ first foray into the premium spirits-based ready-to-drink (RTD) category as the firm looks to diversify its portfolio. “We have clearly executed on our promise to evolve our portfolio beyond beer and moving into fast-growing RTD cocktail space with an incredible brand like Superbird only strengthens our position as a true…

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