Top 10 spirits marketing moves in December

Some of the biggest marketing initiatives from the end of 2019 included a multi-million-pound campaign for Edinburgh Gin, Talisker’s Atlantic rowing challenge and Jose Cuervo’s agave-based straws. December 2019 saw a number of brands up their game when it comes to marketing including Black Cow Vodka, which launched its first advertising campaign, and Edinburgh Gin’s multi-million-pound campaign. Producers also highlighted their commitment to sustainability and conservation with Jose Cuervo Tequila creating a biodegradable drinking straw,…

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Dixie becomes ‘official vodka of Nascar’

Car racing operator Nascar has signed a multi-year partnership with American vodka brand Dixie. Under the agreement, the Charleston-made brand has been named the ‘official vodka of Nascar’ and will sponsor the Nascar Cup Series race at Homestead-Miami Speedway next season, commemorating the track’s 25th anniversary. “Our goal from day one has been to align with partners who share our mission of promoting the best of our region’s wonderful hospitality, flavours and craftsmanship,” said Matti Christian…

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