Top 10 spirits marketing moves in March 2020

Last month’s top marketing moves saw Haig Club become the ‘official whisky’ of David Beckham‐backed football team Inter Miami CF, while mixer brands Double Dutch and Fentimans unveiled female-focused initiatives. Last month, Jameson Irish whiskey celebrated St Patrick’s Day (17 March) with a trek to the “world’s most remote pub”, while tonic water producer Fentimans marked International Women’s Day (8 March) with the launch of its new female-inspired campaign. In sporting news, Peaky Blinder Irish…

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Double Dutch to launch mentoring scheme for women

Tonic water and mixer producer Double Dutch is set to launch a scholarship and mentoring programme for female bartenders to support women looking to build a career in the industry. As part of the programme, Double Dutch will team up with numerous bartenders to offer hands-on training and share their industry knowledge with the successful female applicants. The twin female founders of Double Dutch, Joyce and Raissa de Haas, will offer their time and expertise…

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Tonic and mixer brands on tackling the US

The rise in popularity of gin has led to a revolution in mixers, with flavoured variants coming to the fore. But can tonic producers convert their esteem in the UK and Europe to success in the US? *This feature was originally published in the November 2019 issue of The Spirits Business Hard as it is to believe, there was once a mere handful of gin brands out there, with effectively just Schweppes and Britvic tonic…

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Double Dutch debuts Rhubarb & Pineneedle tonic

Mixer brand Double Dutch has launched a limited edition flavoured tonic water for the festive season, called Rhubarb & Pineneedle. Said to “capture the tastes and smells of the festive season in a bottle”, Rhubarb & Pineneedle contains 87 calories per 200ml and is free from preservatives and artificial ingredients. The expression is made using locally sourced organic rhubarb and pine needles, resulting in an “herbaceous and citrus flavour profile”. Like the rest of the range,…

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