What’s on this weekend

Slane St Patrick’s Day Sessions Irish whiskey brand Slane will celebrate St patrick’s Day (17 March) with a live-streamed gig this weekend. Featuring appearances from Dublin-born musician Damien Dempsey and Irish rock band Thumper (pictured), The Slane Sessions concert will run from 8pm GMT on Saturday 13 March. The show will air on the Hot Press YouTube channel. Alex Conyngham, co-founder of the Slane Distillery, said: “We have a long history of music at Slane,…

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How mixer brands are expanding beyond Europe

Tonic and mixer producers are putting their global ambitions into action, as they strive to replicate the success found in Spain and the UK further afield. The Spirits Business investigates how the category is faring worldwide. *This feature was originally published in the November 2020 issue of The Spirits Business While gin remains a hot topic of discussion in the global drinks industry, tonic water, its partner in crime, has also gone from strength to…

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Top 10 spirits marketing moves in January 2021

Some of the biggest marketing initiatives from the start of 2021 included a virtual gig series from Jameson, Jim Beam’s Highball push and Seedlip’s sustainability platform. January 2021 saw spirits brands continue to reveal their latest marketing efforts, including new sponsorship deals from Scotch producers Loch Lomond and Glen Scotia. Meanwhile, alcohol-free ‘spirit’ Seedlip unveiled its new We Are Nature platform as the brand seeks to meet a number of environmental goals. Irish whiskey brand…

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Double Dutch teams up with Soho House

Mixer producer Double Dutch Drinks has been named the official tonic partner of members’ club Soho House. The Double Dutch range of tonic waters and flavoured mixers will be available in Soho House’s sites around the world, including restaurants, bedrooms, cinemas and work spaces. Raissa de Haas, co-founder of Double Dutch Drinks, said: “As members of Soho House, my sister Joyce and I are really excited to now see our drinks behind these wonderful bars…

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Top 10 spirits marketing moves in November 2020

From a Christmas tree made with Jameson bottles to the latest campaign from Wild Turkey and actor Matthew McConaughey, these were some of the most creative brand initiatives last month. Last month, brands unveiled their latest moves ahead of the festive period, including Jameson Irish whiskey and Yorkshire’s Spirit of Harrogate. To keep drinkers entertained at home with music and Highballs, Johnnie Walker partnered with Dua Lipa for the singer’s global Studio 2054 event. Meanwhile,…

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