Whisky Exchange’s Singh brothers on 20 years of success

As groundbreaking company The Whisky Exchange celebrates its 20th anniversary this year, the indefatigable founders Sukhinder and Rajbir Singh tell The Spirits Business about their past – and their future. *This feature was originally published in the October 2019 issue of The Spirits Business Since its inception, The Whisky Exchange was always going to be a family affair – but its creation was never intentional. “It was never the plan. Completely accidental,” says Sukhinder Singh,…

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Medicinal properties of plants inspire Waeska menu

The Waeska Bar at London’s Mandrake Hotel has created a menu of cocktails inspired by ethnobotany, the study of practical and medicinal uses of plants. The bar team at Waeska carried out extensive research into the medicinal properties and benefits of a variety of different ingredients, eventually settling on 14 plants that each inspired a different cocktail on the menu. Flowers, roots and plants such as wakamomo, a green Asian peach; cactus blossom, which is…

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The Design & Packaging Masters 2019 results

The ability of spirits brands to stand out is vital, and our annual Design & Packaging Masters highlights the producers that are excelling. In today’s crowded market, whether a spirit brand has standout packaging or not is the difference between securing a sale or being given the cold shoulder. But marketers and designers must go beyond the crude act of attention‐ grabbing and consider a number of factors to truly connect with shoppers and generate…

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MO Bar tours the world to create new menu

To create its latest cocktail menu, Singapore’s MO Bar partnered with local experts around the world to uncover ingredients unique to their specific location. MO Bar at the Mandarin Oriental Hotel in Singapore created the Nomadic Foragers programme to develop the menu, which saw its bar team travel to cities around the world to host pop-up events where they learned about the cultures and flavours synonymous with each place. After travelling the world to research…

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Top 10 spirits marketing moves in November 2019

Last month’s top marketing moves saw David Beckham star in a series of documentary-style adverts for Haig Club whisky, while vodka brands Grey Goose and Smirnoff unveiled festive campaigns. Brands got into the festive spirit with a series of marketing campaigns including mixer producer Franklin & Sons, which handed out gold stars to UK drinkers and Smirnoff, which partnered with actress Laverne Cox on a short Christmassy film. Diageo continued its anti-drink-driving efforts with a…

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