David Baker: Cognac sector must uphold rules

From music and wine to fine French spirits, David Baker has had quite the journey building his Hermitage Cognacs brand. He tells us why interest in Cognac is on the rise, and why the category should stay true to its rules and regulations. *This feature was originally published in the October 2020 issue of The Spirits Business How many times this year have you uttered the phrase ‘who could have predicted 2020 would be like…

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The biggest spirits stories of 2020

It’s been quite a year for the spirits industry, with a global pandemic and trade wars grabbing the headlines. The Spirits Business looks at the biggest breaking news from the past 12 months. Last year saw a number of big companies hit the headlines including Beam Suntory, which was hit with a US$19.6 million fine over a bribery investigation. The Covid-19 pandemic dominated the sector last year, with total alcohol sales predicted to decline by…

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Top 10 spirits marketing moves in December 2020

Some of the biggest marketing initiatives from the end of 2020 included a Captain Morgan challenge on Instagram, Buffalo Trace’s Whiskey Wednesday programme and Jose Cuervo’s Piñata Bar. December 2020 saw a number of brands up their game when it comes to marketing including Diageo, which unveiled new campaigns for Captain Morgan rum and Roe & Co Irish whiskey. Producers also highlighted their commitment to sustainability with Johnnie Walker pledging to plant one million trees…

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Analysis: how major firms could recover post-Covid-19

A report by Credit Suisse predicts how leading players Diageo and Pernod Ricard will fare after the effects of the Covid-19 pandemic in 2021. But what could recovery also look like for other major spirits companies? The Covid‐19 pandemic brought havoc to the global spirits industry in 2020, affecting production and distribution, and slashing on‐trade and travel retail sales. As the impact of the pandemic took hold, Diageo saw its full‐year organic net sales for…

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The Low & No Masters 2021 results

The low- and no-alcohol sector is one of the drinks industry’s biggest success stories of recent years. With so many new expressions coming on the market, it was time for us to launch the first Low & No Masters. How apt that the first Masters of a new year should be an inaugural competition for The Global Spirits Masters series. The industry has been fixated on the momentum of the low‐ and no‐alcohol sector for…

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