At-home cocktails revives interest in bitters

After a long dependence on the on-trade, cocktail bitters were forced to change course last year. As The Spirits Business reports, they have become a must-have in homes worldwide thanks to the rise of premium do-it-yourself serves. These are clearly very tough times for the hospitality business in general, and not everybody will make it,” says Stephan Berg, co‐founder of The Bitter Truth, about the bars that may never reopen. But for those that do…

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How low-and-no brands could reshape the alcohol sector

Despite fears drinkers would hit the hard stuff at the start of lockdown, many switched to low- and no-alcohol serves for health and wellness purposes. The Spirits Business looks at how this burgeoning sector has welcomed them. Health has become big business. According to latest estimates, the value of the global wellness industry sits at an almost unfathomable US$4.5 trillion. The nascent low‐ and no‐alcohol category may be small, but it makes up a growing…

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A drink with… Lou Bank, Sacred

When he’s not co‐hosting podcast Agave Road Trip, the founder of non‐profit Sacred is working hard to support rural Mexican communities. What is Sacred? Sacred is a US‐based not‐for‐profit that helps improve quality of life in the rural Mexican communities where heritage agave spirits are made. I started fundraising informally in 2013 to help build a library in Oaxaca. As contributions grew, it became clear that I needed to formalise the process, so we registered…

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What’s on this weekend

Patrón Perfectionists opens for entries This year’s Patrón Perfectionists Cocktail Competition opened for entries today (16 April), allowing bartenders to submit cocktail recipes from home for the first time. Patrón Perfectionists will challenge bartenders to submit a cocktail recipe online that reflects their journey to find perfection behind the bar. Entries should use up to eight ingredients from a list of widely available supplies in order to encourage consumers to try and recreate the recipes…

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The big interview: Jeff Kozak, Whistlepig

Leaving the powerhouse of Diageo for a small start-up took courage, but Jeff Kozak, CEO of whiskey brand Whistlepig, has made a real success of things. For rye whiskey aficionados, Whistlepig is one of the leading names in the business. Though the brand is still relatively small in the grand scheme of things – shifting more than 100,000 cases in 2020 – it is making big waves in the industry. At the helm is CEO…

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