One in five UK adults plan to participate in Dry January

Almost two thirds of UK adults have tried low- and no-alcohol products, while 6.5 million consumers are expected to take part in Dry January this year. A YouGov poll commissioned by alcohol watchdog the Portman Group found that 62.5% of UK adults have tried low- and no-alcohol products, including more than two thirds (68%) of current drinkers. In addition, 25% of UK adults claim to be semi-regular consumers of low- and no-alcohol, with the highest…

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Zero-ABV sector must leverage at-home experiences

Diageo-backed Distill Ventures said the non-alcoholic drinks sector must focus on creating ‘relevant’ connections and at-home experiences to tap into e-commerce sales opportunities. Following a year of research, Distill Ventures has highlighted key data to show the growth of the non-alcoholic drinks sector. The company said despite the pandemic and the closure of the on-trade, interest in the zero-ABV drinks category continues to grow. According to Nielsen 2020 data cited by Distill Ventures, the no-…

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The week in pictures

A British team of four rowers has been crowned the winner of this year’s Talisker Whisky Atlantic Challenge after travelling 3,000 miles across the Atlantic Ocean in 32 days, 12 hour and 35 minutes. Fortitude IV, which was made up of teammates Ollie Palmer, Tom Foley, Hugh Gillum and Max Breet, rowed from La Gomera in the Canary Islands to English Harbour, Antigua, where they crossed the finish line on 13 January. The remaining teams…

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The week in pictures

The spirits world rung in the New Year this week with a host of high-profile parties, celebrity appearances and countless cocktails. First up, Nikki Beach at Caribbean island Saint Barts welcomed chart-topping DJ Kygo to its New Years celebrations, which were inspired by “chateau chic meets punk rock”. The Higher Love DJ appeared at the festivities alongside a Queen-influenced dance show from Visionair and “regal elements reinterpreted in a modern style”.

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Survey: 78% of Brits give into drinking pressures

Almost four in five drinkers in the UK consume more alcohol than they intend to due to social pressures, according to new research commissioned by Alcohol Change UK. According to a survey carried out by YouGov on behalf of Alcohol Change UK, the charity behind Dry January, 78% of Brits said they drink more than they want to or intend to. Alcohol Change UK said the reasons for drinking more varied between age groups, with…

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