Cognac’s quest to communicate provenance

The producers of Cognac are happy to stress the provenance of their blends and single vintages as a way of attracting discerning consumers. But are they effectively getting their message across to customers? The Spirits Business investigates. *This feature was originally published in the May 2020 issue of The Spirits Business Where a product comes from and how it is made is arguably more important today than ever before. In theory, Cognac is perfectly placed…

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Cognac and brandy brands to watch in 2020

As Cognac introduces a new age reference and expands production capacity, the brandy sector could benefit from its growing use in cocktails. We predict the brands that will shine in 2020. In the 12 months to 31 July 2019, Cognac exports grew in terms of both volume and value – marking the fifth consecutive year the category had registered such success. Shipments topped 211.1m bottles, up by 2.5% on 2017/18, while value exports hit €3.4bn…

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