Bacardi highlights maturation in travel retail

Puerto Rican rum brand Bacardi has partnered with Duty Free Americas to launch a maturation-focused activation at Miami International Airport. The pop-up travel retail boutique will educate consumers about the brand’s ageing processes, and give travellers the chance to sample Bacardi-based cocktails, taste spirits in the brand’s range and personalise gifts. Geoff Biggs, regional director Americas, Bacardi Global Travel Retail, said: “Creating stand-out memories for travellers is at the heart of this Bacardi campaign. We…

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