Macallan appoints new brand ambassador

Former Oblix bar manager Aaron Masonde has joined Edrington-Beam Suntory UK as a brand ambassador for The Macallan. Masonde has more than 10 years of experience in the bar industry. During his time at the helm of London restaurant and bar Oblix at The Shard, Masonde led the team to win many awards including a nomination for Best International Restaurant Bar at Tales of The Cocktail’s 2016 Spirited Awards. In his new role at The…

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Macallan completes Edition Series

The Macallan has unveiled the sixth and final Edition Series whisky, which celebrates the Speyside distillery’s natural surroundings. The new Macallan Edition No.6 completes the annual range, which began in 2015. The new whisky is inspired by the distillery’s land and river. Edition No.1 celebrated the brand’s use of wood; Edition No.2 highlighted taste through a collaboration with The Roca Brothers of El Celler de Can Roca; Edition No.3 showcased aroma in collaboration with master perfumer…

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Edrington predicts ‘significant’ sales decline in 2020/21

The Macallan maker Edrington reported a 6% increase in revenue for the year ending 31 March 2020, however the firm anticipates a “significant” decline in sales and profits in 2020/21. Revenue for the 12-month period rose to £699.6 million (US$860m). Profit before tax for the year increased by 10% to £22.4m (US$27.5m). Scott McCroskie, chief executive, said: “Edrington had a highly successful year in 2019/20. A 6% year-on-year increase in core revenue and a 13%…

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The brands investing in the long-term health of their distilleries

Distilleries are the lifeblood of the spirits industry and investing in their future is crucial for brands’ growth and longevity. The Spirits Business speaks to insiders to find out where money is being well spent. *This feature was originally published in the January 2020 issue of The Spirits Business Last August, when Pernod Ricard announced the location of its latest malt whisky distillery, it raised eyebrows. It probably left one or two diehard Scotch drinkers…

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Famous Grouse festive sales overtake Jack Daniel’s in UK

Blended Scotch The Famous Grouse overtook American whiskey Jack Daniel’s during the festive period to become the UK’s top-selling whisky by value in the off-trade. According to data from Nielsen Scan Track, Off-Trade Total Coverage, sales of The Famous Grouse during the 12 weeks to 4 January 2020 rose 2.6% by value in the off-trade compared to the previous year. This meant that sales of The Famous Grouse exceeded £71 million (US$92.6m) in the UK…

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