Spirits initiatives championing sustainability

From single-use plastic to endangered species, the spirits sector has made great strides when it comes to saving the planet through bold campaigns centred on sustainability. Here, we present 10 initiatives tackling environmental issues for World Earth Day today (22 April). Over the past few years, the spirits industry has sought to channel eco-friendly messages through its marketing campaigns in a bid to encourage the world to take notice of important issues such as recycling…

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Top 10 spirits marketing moves in January 2020

A number of brands unveiled marketing activations during Dry January, including no- and low-ABV ‘spirits’ Seedlip and Atopia, while the winner of the Talisker Whisky Atlantic Challenge was revealed. The start of 2020 was a busy period for spirits brands with Diageo, William Grant & Sons and Zamora Company launching new marketing initiatives. With drinkers lowering their intake for Dry January, it was no surprise that health and wellbeing dominated activations and campaigns from spirits…

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The Spirits Business Awards 2019 winners

In its inaugural year, The Spirits Business Awards shone a light on best practice in retailing, distribution, tourism, product development and sustainability – and bestowed a very special Lifetime Achievement Award. Launched in 2019, the goal of The Spirits Business Awards was to champion the workforce of the spirits industry: the people and businesses essential to the success of brands consumers know and love so well. The new awards series, which was open to international…

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Top 10 spirits marketing moves in December

Some of the biggest marketing initiatives from the end of 2019 included a multi-million-pound campaign for Edinburgh Gin, Talisker’s Atlantic rowing challenge and Jose Cuervo’s agave-based straws. December 2019 saw a number of brands up their game when it comes to marketing including Black Cow Vodka, which launched its first advertising campaign, and Edinburgh Gin’s multi-million-pound campaign. Producers also highlighted their commitment to sustainability and conservation with Jose Cuervo Tequila creating a biodegradable drinking straw,…

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