BevX Awards 2021: Call For Entries

2020 was beyond challenging for on-premise operators, thanks to shutdowns and restrictions brought on by the pandemic. Yet many restaurants showed creativity with their beverage programs, and the ability to pivot with constant changes. If your beverage program is unique and successful, enter The 2021 BevX Awards. This competition celebrates full-service chain restaurants for their beverage program’s creativity, originality and impact on sales and profitability. Winners demonstrate superior marketing support, staff training and overall commitment…

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Alcohol On-premise In The Age Of Covid

A Lightspeed/Mintel survey conducted in July 2020 sheds some light on consumer attitudes on beverage alcohol on-premise in the Covid era. For instance, more than half (55%) of respondents said they had not ordered alcohol from a restaurant or bar in the past three months; 43% of those said it was because they hadn’t visited a restaurant/bar. When asked from what type of on-premise operation they would be interested in ordering alcohol from, the plurality…

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Q&A: Why Heineken Zero’s A Hero

Non-alcoholic beer Heineken 0.0, which launched in January 2019, won a Growth Brands award this year for being a Top Sales Driver. We caught up with Meredith Kiss, Heineken brand manager at Heineken USA, to learn more about the brand. WHAT PROMOTIONS AND ACTIVATIONS IN 2019 LED TO THE BRAND’S POPULARITY?Going to market with two pack types offered consumers a choice and gave both distributors and retailers a reason to put cases on display. Placement…

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Jose Cuervo Rolls Out Playamar Tequila Hard Seltzer

Another hard seltzer hits the shelves as Jose Cuervo announces the launch of its new Playamar Tequila Hard Seltzer brand. Playamar Tequila Hard Seltzer comes out with two classic flavors of tequila-based cocktails: Lime, a bubbly take on the traditional margarita, and Grapefruit, a sparkling mimic of the Paloma. Playamar has a light tequila taste without the tequila bite, the company says. The new brand will roll out regionally, with plans to expand nationally in 2021. Each can of Playamar contains 90 calories, all-natural flavors and is 4.5% ABV. It…

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Cheers To This Massive Margarita RTD

The aptly named Party Can, a large-format, ready-to-drink Triple Spice Margarita, launched just in time for National Tequila Day July24. The l.75-liter canned concoction is made with 100% blue weber agave tequila, premium orange liqueur, fresh lime juice and a triple spice mix of real ginger, cinnamon and chili pepper. The 12.5% ABV Party Can Margarita, which serves 12 drinks, was created by the folks behind e-commerce spirits platform Cocktail Courier. Priced at $29.99, Party Can is the…

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