Podcast: Vodka Trends in 2020

In our latest podcast about the on- and off-premise alcohol industries, we discuss the top vodka trends of 2020. How has the pandemic affected vodka sales? Why have American consumers so eagerly embraced U.S. craft producers? And what can foreign brands do to catch up? Editors Melissa Dowling and Kyle Swartz delve into all these topics, and more, in this 17-minute episode. Check out the vodka trends episode here. Our next episode will cover whiskey trends.…

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Smirnoff Announces Smirnoff Ice Zero Sugar

The makers of Smirnoff have launched the new Smirnoff Ice Zero Sugar. This ready-to-drink malt beverage has no sugar, with flavors that balance citrus and sweet, the company says. Continuing the “better-for-you” drinking trend, Smirnoff Ice Zero Sugar contains less than 100 calories. It is 4.5% ABV. Smirnoff Ice Zero Sugar is now available nationwide. The suggested retail price is $8.99 per 6-pack of 11.2-oz. bottles — the same price as Smirnoff Ice Original. Go to…

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Jim Beam Relaunches Old Tub Bourbon Whiskey

Jim Beam has announced the re-release of Old Tub, an unfiltered, 100-proof bonded bourbon inspired by the oldest brand from the Beam family. This limited-edition throwback will be widely available in late June. Old Tub is distilled without chill filtration, resulting in a bonded bourbon with a full-bodied authentic flavor, the company says. This whiskey has aroma and tasting notes that include oak, complimented along with grain and a warm caramel. The limited-edition offering is…

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Courvoisier Announces Avant-Garde Bourbon Cask Edition

Courvoisier Cognac has unveiled the latest release in the Courvoisier Avant-Garde Series: Bourbon Cask Edition. Available for a limited time, this expression is VSOP liquid finished in ex-Kentucky Bourbon casks. “We’re thrilled to release Avant-Garde Bourbon Cask Edition, a first-of-its-kind expression for the House of Courvoisier,” says Stephanie Kang, senior marketing director for Courvoisier. “With the help of our local artisans and winegrowers in our hometown of Jarnac, we were able to develop an innovation…

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Molson Coors Acquires Atwater Brewery

After slowdown in recent time in terms of Big Beer buying up craft breweries, news broke this week that Molson Coors has purchased Atwater Brewery of Detroit. Atwater will join Tenth and Blake Beer Company, the U.S. craft division of Molson Coors Beverage Company. Atwater is known for its German-style lagers and modern ales. “The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future,” says Mark…

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