Gallo Purchases RumChata

E. & J. Gallo Winery has announced that its Spirits Division has signed an agreement to acquire Agave Loco LLC, owner of RumChata, a leading cream liqueur brand. Inspired by the traditional milky rice drink from Mexico, founder and master blender Tom Maas began experimenting in his kitchen to create his version of a rum-based horchata. Using fresh dairy cream, rum and a proprietary sweet spice blend, RumChata was born in 2009. Since its introduction, RumChata has steadily…

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Top Trends in Cocktail Mixers and Barware in 2021

Complementary products — nonalcoholic items like mixers, glassware and cannabis drinks — do not comprise a large portion of a beverage alcohol store’s SKUs. Yet they remain a reliable source of revenue. Category trends this year naturally reflect current consumer tastes. These were affected greatly by the Covid-19 pandemic. So what should you expect in 2021? Look for more cocktail-making at home, as people became comfortable with mixology during last year’s lockdowns. “It has given a…

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White Claw Hard Seltzer Iced Tea Launches Nationally

Following a year in which White Claw Hard Seltzer grew meteorically, the brand has announced White Claw Hard Seltzer Iced Tea. This new product is a hard seltzer iced tea made with sustainably sourced brewed tea, the company reports. Now available nationwide, White Claw Hard Seltzer Iced Tea is gluten-free, 100 calories and 5% ABV, meant to tap into the better-for-you drinking trend. “Since its inception in 2016, White Claw has seen incredible growth, and we don’t plan to stop…

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Diageo Acquires Far West Spirits

Diageo has purchased Far West Spirits, owner of the Lone River Ranch Water brand of hard seltzer RTDs. Lone River was founded in 2019 by native Texan Katie Beal Brown. Brown will retain a minority interest and continue to lead the business on a day-to-day basis as CEO of the brand. She will work with Diageo North America leadership. Lone River takes inspiration from the classic Texan “Ranch Water” cocktail. The Far West Spirits portfolio consists of…

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Hospitality Recovery Coalition Launches Cocktails To-Go Campaign

The Hospitality Recovery Coalition on Feb. 10 launched a nationwide cocktails to-go grassroots campaign encouraging consumers to contact their state legislators and urge support for local distilleries, restaurants and bars struggling to cope with the harsh economic impacts of Covid-19. “Consumers are seeing the devastating impacts Covid-19 is having on their favorite distilleries, restaurants and bars and want to do everything they can to provide support,” said the Distilled Spirits Council (DISCUS) president/CEO Chris Swonger on behalf of…

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