Clase Azul Mezcal Guerrero Hits Retail Shelves

Tapping into the booming premiumization trend for tequila and mezcal, Clase Azul has announced the launch of Clase Azul Mezcal Guerrero. This new expression is made from 100% Agave Papalote, also known as Agave cupreata, and specific to the Guerrero region. The plant grows wild in the mountain range of Guerrero, which is on the coast and has a tropical climate.  Agaves cook over the course of three-fo-four days in a pit oven using volcanic rock and firewood from the Guamuchil tree, the company says: an…

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Spotlight Shines On Celebrity Tequilas

Actor George Clooney’s Casamigos tequila, founded in 2013, may be the best known of the celebrity tequilas, thanks in part to the brand’s $1 billion sale to Diageo in 2017. Singer Carlos Santana has been involved with the Casa Noble brand since 2011, while comedian and actor Cheech Marin has been the brand ambassador for the premium mezcal Tres Papalote for five years. Sammy Hagar, the former Van Halen vocalist, was early to the game…

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Canopy Growth Launches CBD Beverage Quatreau in the U.S.

Canopy Growth, a Canadian cannabis producer with investment from Constellation Brands, has announced the U.S. launch of Quatreau. Quatreau is CBD-infused sparkling water. This stateside news follows the 2020 rollout of Canopy Growth’s CBD-infused beverages in Canada. Quatreau sparkling water contains 20 mg of U.S.-grown, hemp-based CBD. Tapping into current cannabis beverage trends, Quatreau is meant as a functional, low-calorie, zero-sugar drink. The brand comes in four initial flavors: Quatreau CBD-infused Sparkling Water in Cucumber + Mint  Quatreau CBD-infused…

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Tony Abou-Ganim Unveils New Spirits Competition

Renowned mixologist Tony Abou-Ganim, U.S. industry veteran David Grapshi and American ambassador of Mexico’s National Chamber for the Tequila Industry, Julio Bermejo, have teamed up to launch the TAG Global Spirits Awards. The competition, judged by international experts from four continents, will take place October 27-30, 2021 at Mandalay Bay Resort & Casino in Las Vegas. The group of esteemed judges will taste and rate over 100 categories. After three days of judging, each category will feature a Grand Finale award winner. All judging will…

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Michelob Launches Michelob Ultra Organic Seltzer

Michelob is the latest company to bring innovation into the the hard seltzer category with the launch of Michelob Ultra Organic Seltzer. This new offering is USDA-certified organic, the company says, similar to Michelob Ultra Pure Gold. Michelob Ultra Organic Seltzer has zero carbs, 80 calories, zero sugar and is six times filtered. The brand launches with three initial flavors: Spicy Pineapple, Peach Pear and Cucumber Lime, followed by a second variety pack later in…

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