Interview: How the Middle Tier Has Adapted with the Pandemic

Covid-19 has forced rapid adaptation by the middle tier of the alcohol industry. Suddenly, common practices for both warehouses and drivers were potentially dangerous for spreading the virus. An entire new way of conducting business was necessary overnight. Nearly a year later from those first scary days of the health crisis, the world remains in the grip of Covid-19. Wholesalers and distributors have implemented many new ways to maintain safety. For a look at how this segment of the…

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Japan Unveils New Labeling Standards for Japanese Whisky

What’s been hotter than Japanese whisky these past years? But unfortunately, with the category’s rapid rise, regulations protecting the authenticity of the industry have not necessarily kept pace. The Japan Spirits & Liqueurs Makers Association today announced new steps to combat these kinds of misleading labels. Addressing the need, the organization recently posted on its website (translated into English): “It is unfortunate . . . that in recent years there have been cases where brands that…

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Disaronno and Jack Daniel’s Partner for Velvet Fire

The latest cocktail-based collaboration is Velvet Fire, which combines Disaronno and Jack Daniel’s. A national partnership between the popular Italian liquor and top-selling American whiskey brand, Velvet Fire combines 2 parts Disaronno Velvet and 1 part Jack Daniel’s Tennessee Fire. Velvet Fire blends creamy hints of toffee and apricot from Disaronno Velvet with the warming notes of cinnamon liqueur and whiskey character of Jack Daniel’s Old No. 7 Tennessee Whiskey for a “distinct and smooth…

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Niche Import Changes Name to Marussia Beverages USA

Niche Import Co., a member of the Marussia Beverages Group, has  changed its name to Marussia Beverages USA. The change, announced by its parent company at the beginning of the year, takes effect immediately. The new name is meant to strengthen the global footprint of The Marussia Beverages Group, which was founded in 2004 by Dr. Frederik Paulsen and is headquartered in The Netherlands. Today the Marussia Beverages Group includes nearly 1,000 employees in 10…

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Founders Brewing Announces 2021 Craft Beer Release Calendar

Founders Brewing, a leading craft producer, has unveiled their 2021 brand calendar, confirming changes and additions to the brewery’s lineup, including several new beers, a brand-new series and new package types. Beginning in April 2021, Founders will launch the Bottle Shop Series. This is a tribute to craft’s earliest days, the company says, when beer enthusiasts sought innovation through big flavor, in-your-face complexity and quality. This series kicks off with the release of Nemesis, 11.2% ABV, a barleywine ale brewed with…

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