Diageo outlines equality and sustainability targets

Johnnie Walker owner Diageo is aiming to achieve net zero carbon emissions and increase representation across its leadership teams through the new Spirit of Progress action plan. The Society 2030: Spirit of Progress plan has been developed to “make a positive impact on the world” over the next 10 years and features targets covering sustainability, diversity and positive drinking. Ivan Menezes, chief executive, Diageo, said: “As a global business, we are committed to playing our…

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Spirits industry responds to Black Lives Matter

The Black Lives Matter movement has highlighted the urgent need to stamp out systematic racism from all areas of society and create a more inclusive, diverse world. SB investigates how the spirits sector has responded to calls for change. On 25 May 2020, African-American George Floyd was killed in Minneapolis by a white police officer, who knelt on Floyd’s neck for almost nine minutes. Footage of the shocking event was seen around the world, sparking…

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Plantation Rum to change name over slavery links

Maison Ferrand will rename its Plantation Rum brand to support racial equality in light of recent events. Founder Alexandre Gabriel originally named the brand ‘Plantation’ due to its meaning – a large farm. Gabriel grew up on a farm and founded family business Maison Ferrand, which also produces Cognac, in 1989. However, the conversations around racism following the death of George Floyd, a black man who died in Minneapolis in the US while being arrested…

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