Top 10 spirits marketing moves in July 2020

From food and whisky pairings with Scotch brands Ardbeg and Glen Moray to a 24-hour celebration of rum, we roundup some of the best spirits initiatives in July. A number of spirits brands got creative online last month including Slingsby gin, which created a virtual version of its gin experience online, and Welsh whisky brand Penderyn, which launched a series of digital whisky tastings. Meanwhile, American rapper Pitbull became the latest star to join a…

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Pitbull becomes Espanita Tequila ambassador

Tequila brand Espanita has appointed Armando Christian Pérez, better known as American rapper Pitbull, as its strategic adviser and global brand ambassador. As part of his appointment, Pérez will receive equity in the brand and is said to be committed to the “continued growth of Espanita”. Pérez said: “It’s an honour to partner and collaborate with the Espanita Tequila brand. We’re proud to be part of a brand that has won so many awards and…

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