Social media interaction with alcohol brands up 327%

Alcohol brands witnessed a 327% spike in social media engagement in March, with consumers keen to engage with those donating money or resources to help during the covid-19 pandemic. According to data from social media analytics platform Listen First, social engagement with alcohol brands has risen “far more” than other sectors during the covid-19 crisis. Listen First analysed 284 alcohol brands alongside 22 other brands, such as healthcare brands, and compared social engagement scores by…

Continue Reading →

Top 10 spirits brands on social media

While social media has the ability to boost brands’ success around the world, opaque posts by ‘influencers’ have fallen foul of regulators. Here, SB announces the Social Media Hero from our Brand Champions report. There’s no doubt that social media plays a vital role in digital marketing, allowing spirits brands to reach millions of consumers worldwide. Having a strong social presence empowers alcohol brands to stand out from an enormous crowd of category competitors, who are…

Continue Reading →