Famous Grouse launches leap year campaign

Blended Scotch brand The Famous Grouse has launched a new digital campaign to encourage drinkers to make the most of their extra leap year day. The campaign, called Extra 24, has been created to mark the extra day at the end of February this year, and includes a short film that will be aired across the brand’s social media channels. The video depicts four people enjoying their extra day in different ways, from walking along…

Continue Reading →

Famous Grouse festive sales overtake Jack Daniel’s in UK

Blended Scotch The Famous Grouse overtook American whiskey Jack Daniel’s during the festive period to become the UK’s top-selling whisky by value in the off-trade. According to data from Nielsen Scan Track, Off-Trade Total Coverage, sales of The Famous Grouse during the 12 weeks to 4 January 2020 rose 2.6% by value in the off-trade compared to the previous year. This meant that sales of The Famous Grouse exceeded £71 million (US$92.6m) in the UK…

Continue Reading →

Famous Grouse celebrates RSPB with Smoky Black redesign

Edrington-owned blended Scotch brand The Famous Grouse has redesigned its Smoky Black expression in celebration of its 10-year partnership with the Scottish Royal Society for the Protection of Birds (RSPB). The partnership between RSPB Scotland and The Famous Grouse started in 2008 and this year the blended Scotch brand is marking the anniversary with the launch of a refreshed packaging design for its Smoky Black expression, which has been designed to hero the black grouse.…

Continue Reading →