Tonic and mixer brands on tackling the US

The rise in popularity of gin has led to a revolution in mixers, with flavoured variants coming to the fore. But can tonic producers convert their esteem in the UK and Europe to success in the US? *This feature was originally published in the November 2019 issue of The Spirits Business Hard as it is to believe, there was once a mere handful of gin brands out there, with effectively just Schweppes and Britvic tonic…

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The week in pictures

London bar and restaurant The Ivy Aisa celebrated its opening in St Paul’s with a VIP party featuring taiko drummers, stilt walkers and sumo wrestlers. Opening in the heart of the city, The Ivy Asia hosted VIP guests including former olympic cyclist Victoria Pendleton, radio presenter Jenni Falconer and TV presenter Vick Hope at the opening party. Over the course of the evening, guests were treated to signature cocktails, saké and Champagne, as well as…

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Top 10 spirits marketing moves in October

Last month’s top marketing moves included a video highlighting 155 years of Smirnoff vodka, a Wild Turkey digital interview series hosted by Matthew McConaughey and John Dewar & Sons’ Amazon whisky tasting. In October, Balcones lent its support to singer-songwriter Jarod Dickenson on his UK tour, and blended Scotch brand The Famous Grouse put its Smoky Black expression in the spotlight in a new ad. Wild Turkey Bourbon “explored conviction” in a new digital interview…

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Top spirits marketing moves in September 2019

Last month’s top marketing moves featured the ‘world’s first’ bass drum made from a Scotch cask, a Reyka vodka bar on a glacier and Bacardi’s latest video for the Sound of Rum campaign. Music was a prominent theme with Bacardi rum using the sounds of ingredients and tools from behind the bar for its latest Sound of Rum video, while Diageo’s Lagavulin single malt brand built the “world’s first” bass drum made from an entire…

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Unmissable spirits exhibitors at Bar Convent Berlin 2019

The incredibly popular Bar Convent Berlin returns this month, and features a special focus on rum, as well as the regions where it is made. We highlight the brands visitors to the show should not miss. Back for its 13th year, Bar Convent Berlin is an unmissable show for the global drinks trade, showcasing the latest trends and insights, and offering valuable networking opportunities. There will be 430 drinks exhibitors at the event, while 14,000…

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