UK festive food and drink spend increases

Pubs, bars and restaurants across the UK increased sales by 2.5% over Christmas and New Year compared with the same period in 2018. During the six weeks up to and covering the festive period, food and drink spending increased in the UK on-trade, according to the Coffer Peach Business Tracker. “It has been a challenging year for the eating- and drinking-out market, so these figures will be a welcome boost for operators. Christmas and New…

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Top 10 spirits marketing moves in November 2019

Last month’s top marketing moves saw David Beckham star in a series of documentary-style adverts for Haig Club whisky, while vodka brands Grey Goose and Smirnoff unveiled festive campaigns. Brands got into the festive spirit with a series of marketing campaigns including mixer producer Franklin & Sons, which handed out gold stars to UK drinkers and Smirnoff, which partnered with actress Laverne Cox on a short Christmassy film. Diageo continued its anti-drink-driving efforts with a…

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Smirnoff recruits Laverne Cox for Christmas campaign

Diageo-owned Smirnoff vodka has once again partnered with Orange is the New Black star Laverne Cox to launch a festive advertising campaign. The latest campaign from the vodka brand will be broadcast on TV and will also be published across digital and social channels. Starring Cox, the campaign features a ‘hero’ film that follows an “over-the-top” festive party that shows Smirnoff vodka in “unexpected ways” – such as a festive tree made of Apple Martinis…

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Diageo launches gingerbread-flavoured Captain Morgan

Diageo-owned spiced rum brand Captain Morgan is preparing for the festive season with the release of a new gingerbread-flavoured variant. The limited edition Captain Morgan Gingerbread Spiced is available exclusively in the UK through supermarket chain Asda and selected Green King pubs. Gingerbread Spiced is said to boast “warming hints of cinnamon, nutmeg, cloves and black pepper” and can be served cold or warm. Bottled at 30% ABV, Captain Morgan Gingerbread Spiced carries a recommended…

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