Fever-Tree reports ‘encouraging’ off-trade sales

Mixer producer Fever-Tree has reported a strong off-trade performance during the Covid-19 crisis, however the company said it was difficult to predict how sales would evolve post-lockdown. Leading tonic water producer Fever-Tree released a Covid-19 update today (4 June) ahead of its annual general meeting (AGM). Bill Ronald, chairman of Fever-Tree, said in a statement: “As highlighted at the group’s preliminary results in April, although we have been impacted by the Covid-19 crisis, we are…

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Top 10 spirits marketing moves in May 2020

Last month’s most notable marketing campaigns included Hendrick’s Gin’s Pour it Forward initiative to help bartenders, Reyka’s run for charity and Smirnoff’s celebrity-backed social media challenge. As consumers stay at home and bars across the world remain shut due to the global coronavirus pandemic, spirits brands had to rethink their marketing strategies and turn their focus to the online channel. A number of companies pledged its support to the on-trade amid the pandemic, including Hendrick’s…

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Fever-Tree co-founder to step down in June

Charles Rolls, co-founder of leading tonic and mixer producer Fever-Tree, will step down as non-executive deputy chairman in June. Rolls has informed the board of his intention to step down from the position on 4 June at the next annual general meeting. “Co-founding and developing the Fever-Tree brand has been the focus for an immensely satisfying 17 years of business life, from the idea through to selling our first case, and on to the millions…

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Fever-Tree reports 10% sales growth in 2019

Leading tonic and mixer producer Fever-Tree experienced a 10% lift in sales in 2019 driven by strong growth in the US. Revenue for the 12 months to 31 December 2019 reached £260.5 million (US$322.3m), up from £237.4m (US$293.7m) in 2018. However, pre-tax profits decreased 5% to £58.5m (US$72.4m) last year compared to 2018. The UK presented a “challenging” market, according to Fever-Tree, particularly in the off-trade, resulting in a 1% decline in revenue. Tim Warrillow,…

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Fever-Tree delays preliminary results announcement

Leading tonic and mixer producer Fever-Tree has postponed announcing its preliminary results for at least two weeks due to the coronavirus pandemic. Fever-Tree had been due to announce its preliminary results for the year ended 31 December 2019 yesterday (24 March). However, following advice from the FCA (Financial Conduct Authority) the group has delayed publishing its preliminary results. In a statement, Fever-Tree said: “Notwithstanding tough comparators in the UK, the group has made a solid…

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