How mixer brands are expanding beyond Europe

Tonic and mixer producers are putting their global ambitions into action, as they strive to replicate the success found in Spain and the UK further afield. The Spirits Business investigates how the category is faring worldwide. *This feature was originally published in the November 2020 issue of The Spirits Business While gin remains a hot topic of discussion in the global drinks industry, tonic water, its partner in crime, has also gone from strength to…

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What’s on this weekend

Jameson Seen & Heard Irish whiskey brand Jameson has teamed up with Sofar Sounds to launch the Seen & Heard series, which aims to support struggling musicians. The online series of free virtual gigs will run through the Sofar online Listening Room every night for two weeks. The series will see a different UK artist perform a 20-minute set at 7pm GMT. The line-up of artists includes Birmingham-based band IMO, who offer an upbeat funk…

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Fever-Tree reports ‘encouraging’ off-trade sales

Mixer producer Fever-Tree has reported a strong off-trade performance during the Covid-19 crisis, however the company said it was difficult to predict how sales would evolve post-lockdown. Leading tonic water producer Fever-Tree released a Covid-19 update today (4 June) ahead of its annual general meeting (AGM). Bill Ronald, chairman of Fever-Tree, said in a statement: “As highlighted at the group’s preliminary results in April, although we have been impacted by the Covid-19 crisis, we are…

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Top 10 spirits marketing moves in May 2020

Last month’s most notable marketing campaigns included Hendrick’s Gin’s Pour it Forward initiative to help bartenders, Reyka’s run for charity and Smirnoff’s celebrity-backed social media challenge. As consumers stay at home and bars across the world remain shut due to the global coronavirus pandemic, spirits brands had to rethink their marketing strategies and turn their focus to the online channel. A number of companies pledged its support to the on-trade amid the pandemic, including Hendrick’s…

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Fever-Tree co-founder to step down in June

Charles Rolls, co-founder of leading tonic and mixer producer Fever-Tree, will step down as non-executive deputy chairman in June. Rolls has informed the board of his intention to step down from the position on 4 June at the next annual general meeting. “Co-founding and developing the Fever-Tree brand has been the focus for an immensely satisfying 17 years of business life, from the idea through to selling our first case, and on to the millions…

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