Firebox launches ‘hybrid’ gin liqueurs

Online retailer Firebox has unveiled a range of “hybrid” gin liqueurs as part of its new Uncommon Drinks collection, which combine the juniper-based spirit with wine and classic cocktail flavours. The Uncommon Drinks range features three wine flavours and three classic cocktail flavours. Bottled at 20% ABV, the range includes Red Wine Gin, White Wine Gin, Rosé Wine Gin, Peach Bellini Gin, Mint Mojito Gin and Pink Cosmopolitan Gin. Kristian Bromley, managing director of Firebox,…

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Unicorn Tears Gin Liqueur rapped for appealing to kids

Online retailer Firebox has been instructed to amend the labelling of its Unicorn Tears gin liqueurs range after the Portman Group found the packaging could appeal to under-18s. The Portman Group’s Independent Complaints Panel has upheld complaints about three Firebox products – Unicorn Tears Gin Liqueur, Unicorn Tears Raspberry Gin Liqueur and Unicorn Tears Raspberry Gin Liqueur Miniature. Regarding Unicorn Tears Gin Liqueur, a member of the public complained that the illustration of the unicorn…

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Firebox Pixie Tears Gin ‘unlikely’ to appeal to kids

A complaint that Firebox’s Pixie Tears Gin and Flamingo Tears Gin could appeal to children has not been upheld by the Portman Group. A member of the public raised concerns over the images used on the bottles, arguing that they could appeal to children. The Portman Group’s Independent Complaints Panel examined each product individually. For Pixie Tears Gin, the panel concluded that the label had a “fairly simplistic” design and the artwork had a “mature art-deco” feel…

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