Dead Man’s Fingers releases four new rums

Halewood Wines & Spirits-owned spiced rum brand Dead Man’s Fingers has expanded its range with four new expressions, including a hazelnut flavour. The four new flavours, Lime, Raspberry, Passionfruit and Hazelnut, join the Dead Man’s Fingers range. The collection includes Pineapple, Coconut, Coffee, Hemp, as well as the original spiced rum. The new additions target consumers who are looking for “quirky twists on their favourite flavours”. The new expressions each carry an ABV of 37.5%.…

Continue Reading →

Baileys Red Velvet Cupcake launches in UK

Diageo has released its limited edition red velvet cake-flavoured Baileys Irish cream liqueur in the UK. The limited edition Baileys Red Velvet Cupcake was first released in the US in October 2019 as part of a collaboration with the founders of US bakery Georgetown Cupcake. Baileys Red Velvet liqueur is said to taste like “fresh chocolate cake, topped with a dollop of cream cheese frosting and just a hint of cocoa powder”. The finish has…

Continue Reading →

Baileys debuts Red Velvet liqueur in US

Diageo has launched a limited edition Baileys Irish cream liqueur infused with the flavour of red velvet cake in the US. Launched in celebration of National Liqueur Day (16 October), Baileys Red Velvet has been created in partnership with the founders of US bakery Georgetown Cupcake, sisters Katherine Berman and Sophie LaMontagne. The new liqueur features the signature flavour of the store’s best-selling cupcake, red velvet. The 17% ABV expression is recommended served over ice. Described as…

Continue Reading →

Gin flavour tool launches to educate consumers

Trade body The Gin Guild has unveiled a new flavour guidance tool for gin to “increase knowledge and enjoyment of the category”. The tool, called Gin-Note, has been created to help consumers and the industry navigate through the vast amount of gin brands available on the market. Gin-Note provides a standard flavour summary graphic, which is prepared by the producers using a fixed and directed framework, alongside a description of the gin. It also provides…

Continue Reading →