Frapin unveils interactive museum

Cognac brand Frapin has created an interactive museum to give consumers the chance to explore the history of the house. Frapin is offering a choice of two tours: the Discovery Tour and the VIP Tour. The Discovery Tour will allow visitors to discover the history of the house and its vineyard, and learn about the distillation method used to create Frapin Cognac. Furthermore, the tour will give consumers the opportunity to delve into the ‘half-lit’…

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Cognac Frapin Millésime 1992 wins Taste Master award

The Cognac Masters 2020 delivered an extraordinarily high number of medal-worthy spirits, but the coveted title of Cognac Taste Master was bestowed upon Cognac Frapin Millésime 1992. This year’s Cognac Masters took place at the Charlotte Street branch of Gaucho in London. The blind-tasting competition was judged by Matt Chambers, co‐founder of Whisky for Everyone; Evan Prousaefs, bar manager at The Leaf and Cane in London; Matt Neal, UK brand ambassador for Uncle Nearest; and…

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Frapin: a brand history

Cognac Frapin can trace its roots in the region to 1270 and this year celebrates its 750th anniversary still in family hands. *This feature was originally published in the January 2020 issue of The Spirits Business When asked what makes Cognac Frapin special, export director Bertrand Verduzier homes in on the family behind the brand, now in its 21st generation, and its vineyards in Cognac’s top region of Grande Champagne. “There is a very special…

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Top 10 spirits marketing campaigns in July 2018

Skyy Vodka celebrated the “spirit of today’s bold, optimistic Americans”, Malibu launched ‘smart’ bottles as part of its Because Summer initiative, and Diageo unveiled a short film on Johnnie Walker’s heritage in our latest pick of top marketing campaigns Go to Source Author: Owen Bellwood

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