Game of Thrones star reads maritime tales with Kraken

Actor Iwan Rheon, best known for his portrayal of Ramsay Bolton in Game of Thrones, will be the third celebrity to host an episode of Kraken Black Spiced Rum’s online series, Krakenory. Rheon will read select passages from A Descent into the Maelström by Edgar Allen Poe and 20,000 Leagues Under the Sea by Jules Verne at 12pm BST tomorrow (10 April) on Kraken’s Instagram and Facebook pages. Previous episodes have been narrated by Hollywood…

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Tequila star performer in Diageo’s half-year results

Diageo has registered an organic net sales increase of 4% to £7.2 billion (US$9.3bn) for the final six months of 2019, boosted by the double-digit growth of Tequila. Organic operating profit for the period grew by 4.6% to £2.5bn (US$3.2bn) due to “productivity benefits from everyday cost efficiencies and strong price/mix, partially offset by cost inflation and upweighted marketing investment”. All regions contributed to Diageo’s “broad-based” organic growth. The firm also reported free cash flow…

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SB’s most read stories of 2019

Cannabis, celebrity endorsements and Game of Thrones-themed whiskies were among the most attention-grabbing stories in the spirits sector last year. Here, we count down our most read online stories of 2019. While the biggest stories in the spirits sector featured punitive tariffs, distillery investments and strike action, it was new and innovative product launches that dominated our list of most read stories online last year. Among some of the articles that missed out on a…

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Top 10 spirits launches in November 2019

The “world’s first” gin made with artificial intelligence, the final whisky in Diageo’s Game of Thrones-inspired single malt range and the oldest Balvenie to date are among the top products to launch last month. November saw a number of brands release their oldest expressions to date including a 56-year-old single malt from The Balvenie and Chapel Gate Irish Whiskey Co’s 27-year-old Irish whiskey. Beam Suntory’s Canadian Club brand also released what is thought to be…

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Mortlach is final single malt in Game of Thrones range

Diageo is set to launch the final bottling in its limited edition Game of Thrones Single Malt Collection, a 15-year-old Mortlach whisky. The new whisky, called Six Kingdoms – Mortlach Single Malt Scotch Whisky Aged 15 Years, is the ninth and final bottling to join the Game of Thrones-inspired range. The UK drinks giant teamed up with the show’s network HBO to produce the range of single malt Scotch whiskies in celebration of the eighth and final…

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