SB’s most read stories of 2019

Cannabis, celebrity endorsements and Game of Thrones-themed whiskies were among the most attention-grabbing stories in the spirits sector last year. Here, we count down our most read online stories of 2019. While the biggest stories in the spirits sector featured punitive tariffs, distillery investments and strike action, it was new and innovative product launches that dominated our list of most read stories online last year. Among some of the articles that missed out on a…

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Top 10 spirits launches in November 2019

The “world’s first” gin made with artificial intelligence, the final whisky in Diageo’s Game of Thrones-inspired single malt range and the oldest Balvenie to date are among the top products to launch last month. November saw a number of brands release their oldest expressions to date including a 56-year-old single malt from The Balvenie and Chapel Gate Irish Whiskey Co’s 27-year-old Irish whiskey. Beam Suntory’s Canadian Club brand also released what is thought to be…

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Mortlach is final single malt in Game of Thrones range

Diageo is set to launch the final bottling in its limited edition Game of Thrones Single Malt Collection, a 15-year-old Mortlach whisky. The new whisky, called Six Kingdoms – Mortlach Single Malt Scotch Whisky Aged 15 Years, is the ninth and final bottling to join the Game of Thrones-inspired range. The UK drinks giant teamed up with the show’s network HBO to produce the range of single malt Scotch whiskies in celebration of the eighth and final…

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Johnnie Walker releases Song of Fire and Ice whiskies

Blended Scotch Johnnie Walker has revealed further details of its new Game of Thrones-inspired whiskies, which were influenced by House Stark and House Targaryen. In June this year, Johnnie Walker’s Twitter account teased the release of the limited edition A Song of Ice and A Song of Fire whiskies with a short video. Inspired by House Stark, A Song of Ice features single malts from Clynelish Distillery in the Highlands and is said to have…

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Johnnie Walker to debut Ice and Fire whiskies

Diageo’s blended Scotch whisky brand Johnnie Walker is set to launch two limited edition Game of Thrones-themed expressions, called A Song of Ice and A Song of Fire. Available to pre-order in the US, the new blended Scotch whiskies will launch in the US this August and globally in October. Johnnie Walker’s Twitter account teased the release of A Song of Ice and A Song of Fire whiskies yesterday with a short video. The bottle…

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